SEPTEMBER 13, 2019 – In an effort to recruit the highest quality Sailors, during a time when unemployment is at its lowest in recent history, it has become important to focus on recruiting efforts. That includes, a focus on recruiters themselves, and the benefits recruiting provides.
“Navy Recruiting Command is by-far the greatest place to boost your career and forge a successful future in the Navy,” said Rear Adm. Brendan McLane, commander, Navy Recruiting Command. “Recruiting Future Sailors is a critical mission in support of the National policy to build a 355-ship Navy, so we provide excellent benefits when it comes to supporting our recruiters.”
NRC consists of a command headquarters based in Naval Support Activity (NSA) Mid-South Millington, Tennessee, three Navy Recruiting Regions, 17 Navy Recruiting Districts and nine Navy Talent Acquisition Groups that serve more than 1,330 recruiting stations across the world.
There are three key areas that NRC, as an enterprise, has built benefits on; promotion, pay incentives and quality of life.
Promotion, NRC’s Largest Incentive:
Navy Recruiting Command (NRC) promoted 178 Sailors across the NRC enterprise to the rank of chief petty officer (CPO) for fiscal year 2020. Navy Recruiting Command stands out as one of the best for advancement and benefits overall.
There are also promotion opportunities for Sailors in other paygrades.
E4 Sailors selected for recruiting duty can be automatically advanced to E5 with the Selective Training and Reenlistment (STAR) program, which is detailed in MILPERSMAN 1160-100. This program can benefit many junior Sailors who didn’t promote to E5 at their first command but wish to increase their advancement odds when transferring to a shore-based command. Recruiting command opens that door of opportunity.
NRC Sailors are also eligible for the Meritorious Advancement Program (MAP – NAVADMIN 031/19.) NRC not only offers the annual quotas for MAP, but NRC exceeds it by 12 quotas annually (NAVCRUITCOM 1430.9.) These bonus quotas are given quarterly to the top recruiter in each of the three regions.
NRC holds another wild card with the Recruiter of the Year (ROY) program. ROYs are selected for different categories in recruiting and typically one ROY is selected to be advanced to CPO annually.
The last advancement perk is the Advance to Position (A2P) program, which is for exceptional Sailors who screen for A2P billets upon reporting to recruiting command. The program is used as an advancement incentive to fill priority recruiter billets. It is held for E5 Sailors to be promoted to E6 and is outlined in NAVADMIN 122/19.
Special Pay Delivers Financial Motivation:
Through Special Duty Assignment Pay (SDAP), recruiters don’t have to wait until their next promotion to earn more cash. This program is defined in OPNAVINST 1160.6 (series) and was updated through NAVADMIN 14/19 July 1, 2019.
The biggest update to SDAP for recruiters was the increase in incentive pay topping out at level 7, which brings in an additional $525 a month for recruiters. Recruiters can thank the Chief of Navy Personnel who recently authorized the re-structure of SDAP into a qualification-based system. While this incentive can entice Sailors to join the recruiting team, it doesn’t leave current recruiters out in the cold.
Recruiters currently earning SDAP have the ability to advance at least one additional SDAP level. This includes the instructors at Navy Recruiting Command Orientation Unit, and cyberspace recruiters who run the online chat feature of Navy.com. Recruiters will be grandfathered until March 2019. Sailors who received orders to NRC with a date-time-group after 1 July 2018 have a starting SDAP level of four.
Recruiting Benefits Improve Quality of Life:
NRC has also introduced a new transformation initiative. The old recruiting model required a recruiter to fulfill every aspect of finding, recruiting, processing and shipping Future Sailors from start to finish. Something NRC leadership identified as a “Jack of all trades, master of none” scenario.
Under the new model, recruiters are placed in positions where their strengths can flourish and they can focus on one streamlined mission. The new transformed recruiting model breaks down recruiting tasks into sourcing, sales, assessing, and onboarding. This refines processes and opens up more time for recruiters to work on personal and professional development while honing their work skills in one area.
Recruiting duty also allows Sailors to become a recruiter close to their hometown. Sailors can work with their detailers to attain orders close to home or take specific locations that count toward a Sailors sea duty counter. Specific recruiting billets located in Chicago, Ohio, Michigan, Puerto Rico, Saint Louis, Minneapolis and Pittsburgh can all earn 12 months sea duty credit over the three year tour.
Another hometown related benefit is for nuclear production recruiters. Every nuclear production recruiter selected as the recruiter of the quarter or recruiter of the year is guaranteed their choice of either the U.S. east or west coasts for follow-on orders.
The last, but possibly most personal, benefit of becoming a recruiter is the feeling earned from inspiring the next generation of Sailors to join. Recruiters are bringing in the numbers, but to many of them it’s more than a job. They are fulfilling the request for the Navy the nation needs, supporting a 355-Ship national initiative for growth, and finding the best people to eventually take their place.
NRC’s combined goal is to attract the highest quality candidates to assure the ongoing success of America’s Navy.
Story by Chief Petty Officer Elijah Leinaar
Navy Recruiting Command